Vacmate - Owner Testimonial
The Client
Vacmate is a home cleaning service operating across Geelong, Melbourne and Ballarat. You book them and they come clean your house.
The Goal
A lead-generation Meta ads campaign, four videos in total, each running with multiple hook variations for split testing, to find the strongest performer.
What I Delivered
Editing and motion graphics, working from the concept and script Vacmate supplied. I selected the best takes, assembled the B-roll, and cleaned up and mixed the dialogue, with some sound design worked in as well. Custom graphics covered the caption text and subtitles, and I handled the pacing, the final style and the music selection. The goal throughout was to keep the dialogue flowing smoothly and the video engaging from start to finish.
The Story
This one is presented by AJay, Vacmate's owner, talking through who they are and what they do, their guarantee and peace of mind promise, and that every cleaner is qualified and police-checked, tested against the other campaign versions to see which angle performed better.
There's a second version of this campaign, presented by a homeowner, worth a look too →
