Vacmate - Homeowner Testimonial

Vacmate is a home cleaning service operating across Geelong, Melbourne and Ballarat. You book them and they come clean your house.

A lead-generation Meta ads campaign, four videos in total, each running with multiple hook variations for split testing, to find the strongest performer.

Editing and motion graphics, working from the concept and script Vacmate supplied. I selected the best takes, assembled the B-roll, and cleaned up and mixed the dialogue, with some sound design worked in as well. Custom graphics covered the caption text and subtitles, and I handled the pacing, the final style and the music selection. The goal throughout was to keep the dialogue flowing smoothly and the video engaging from start to finish.

This one is shot from the perspective of a homeowner talking about actually using the Vacmate service, a real consumer angle, tested against a different version presented by one of Vacmate's own staff.