Vacmate - Employee Testimonial

Vacmate is a home cleaning service operating across Geelong, Melbourne and Ballarat. You book them and they come clean your house.

A lead-generation Meta ads campaign, four videos in total, each running with multiple hook variations for split testing, to find the strongest performer.

Editing and motion graphics, working from the concept and script Vacmate supplied. I selected the best takes, assembled the B-roll, and cleaned up and mixed the dialogue, with some sound design worked in as well. Custom graphics covered the caption text and subtitles, and I handled the pacing, the final style and the music selection. The goal throughout was to keep the dialogue flowing smoothly and the video engaging from start to finish.

This one is presented by one of Vacmate's own team members, talking through the service from the inside, real EGC (Employee Generated Content) rather than a hired presenter, tested against the other campaign versions to see which angle performed better.