Drez Fit - Studio Activewear Video (Laid-Back Cut)

Drez Fit is a women's activewear brand.

The goal was to sell the range through a paid ad, one of two similar videos I made for this client.

I shot and edited this myself, in the same warehouse studio setup with a white background.

Cut to hip-hop from a male artist, a wavier, more chill vibe. Built around the two models posing together, sitting, and doing squats to show off the fabric's stretch, with a consistently playful, goofy energy throughout.