Drez Fit - Studio Activewear Video (High-Energy Cut)

Drez Fit is a women's activewear brand.

The goal was to sell the range through a paid ad, one of two similar videos I made for this client.

I shot and edited this myself, in a warehouse studio against a white background.

Cut to hard, heavy hip-hop from a female artist, this one leans into a more serious, confident tone, showing off the garment's front phone pocket. A couple of lighter, playful moments are worked in too, the two models laughing and messing around, one jumping on the other's back, so the brand doesn't read as too serious.