Bitton - Chilli Oil Product Video

Bitton is a premium French-Australian artisan condiments brand, run by founder David Bitton and built around French technique paired with Australian ingredients.

This is one of several videos in the same Meta ads campaign, each one a founder-led talking-head hook with David pitching a different Bitton product. The goal across the campaign is driving sales through their online store.

David supplied raw talking-head footage for this one too, no script and no B-roll, just his own words to work with. I put together an editing plan to organise his points and found the section that worked best as the hook. With no footage to cut away to, I built the B-roll entirely with AI. The finished edit covers captions, subtitles, graphics and motion graphics, that AI-generated B-roll, and the sound design, music selection and audio cleanup that comes with any edit.

David's hook here is that this chilli oil "doesn't burn," built out of his own frustration travelling through Europe, where the chilli sauce on offer was cheap, low quality, and mostly just flakes. Bitton set out to make a chilli oil that's actually good and works on everything. The AI-generated B-roll was the hard part again: getting the oil's real colour, its label and its consistency to look accurate, and making it look genuinely appetising rather than obviously AI-generated.