BAD Workwear - Waterproof Pants UGC Ad

BAD Workwear is a large e-commerce workwear company with physical stores as well.

The goal was to sell waterproof work pants through a comedic UGC-style ad.

The client supplied the script and direction, and I edited it. Built around the claim that nothing sticks to these pants, a presenter pours a series of liquids on them, including water, coffee and juice, ending on a joke where he drinks a beer he's just poured on the pants, saying "but it tastes good though."

A lighthearted, comedic demonstration video rather than a straight product ad.