BAD Workwear - Hoodie UGC Ad

BAD Workwear is a large e-commerce workwear company with physical stores as well.

The goal was to sell the hoodie through a UGC-style Meta ad presented as a customer testimonial.

The client supplied the script and direction, and I edited it. I've done other work for this client before too. This one features a UGC actor playing a tradie, demonstrating the hoodie is waterproof by pouring water on it as the hook, then talking through the product's features, including the pockets, as though giving a genuine customer review.

Styled to read as an organic customer testimonial rather than a polished ad, in keeping with how this client runs their Meta ad content.