TMCA - Jet Ski Adventure Promo

Terra Marine Cairns Adventure (TMCA) is a jet ski and adventure tour operator based in Cairns.

This ran as a Meta ads campaign, one core video cut into four different hook variations to test which performed best, driving bookings for their tours.

Heavy motion graphics work throughout. I chose the music and the overall feel, and picked which real footage moment paired with which hook concept. The on-screen captions were supplied by the client, not written by me. Multiple video variations, edited with sound effects and motion graphics.

For one hook, I paired the opening shot, the rider carving big drifting circles on the jet ski, with audio from the Tokyo Drift movie, since the visual read exactly like a drift king in action. Another variation used a Steve Irwin quote to play into the tour's crocodile-spotting side. Two more hook variations ran alongside these, tailored to different parts of the tour.