Smile White - Product How-To Video

Smile White is a teeth-whitening brand.

The goal was to raise product awareness and show how the product actually works, styled to feel like native social content rather than a polished paid ad. It has that social-media feel to it, even though it's just organic how-to content.

I shot and edited this myself, and wrote the on-screen captions and step-by-step text. Smile White supplied the presenter's script, spoken by the company's own owner. I also came up with the hook title used in the video, "Say Goodbye to Yellow Teeth," to give it a stronger angle. The real challenge was fitting the full how-to into a short runtime, on top of the sound design, music selection and audio cleanup that comes with any edit.

The owner walks through how the product works, step by step, on camera, styled to feel like native social content rather than a traditional ad.