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Pockets - Pro Pool League Teaser video thumbnail

Pockets - Pro Pool League Teaser

Sports · Hospitality

Style
Announcement
Platform
Organic Social
Goal
Event Awareness

Pockets is already established elsewhere in this portfolio for its bar and hospitality side. This video covers a separate venture, their push into professional eight-ball pool.

The goal was to build anticipation for the first event in a new professional pool series they were launching.

A teaser for Pockets' attempt to establish a genuine professional pool league in Australia, something the country didn't really have a path for at the time, produced to a high standard. It was an ambitious, well-executed venture that ultimately didn't secure enough ongoing sponsorship to continue as a full league.

A professionally produced teaser for a genuinely new format for Pockets, straddling hospitality and competitive sport.

Chris McWilliam, founder of Videos By Chris

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