Phresh - Boat Party Promo

Phresh is a Melbourne event brand running regular boat party events, Fresh Fridays, as well as club nights.

The goal was to sell tickets to an upcoming event using a promo built from previous years' footage.

I didn't shoot the source footage used in this particular video, though I've shot Phresh's parties directly in other years. Here I re-edited previously captured event footage into a promo for an upcoming event, and wrote the captions announcing the details, the date, the type of music, and the location, to help sell tickets.

Built from a library of real past event footage rather than a fresh shoot, this is a forward-looking promo for an upcoming Phresh event, captioned with the event details rather than a look back at what already happened.