Goodness Me - UGC Meta Ad

Goodness Me is a music festival with a spiritual, new-age, sound-healing theme.

The goal was to drive ticket sales and awareness for the festival through a UGC-style Meta ad featuring the business owner.

The owner recorded her own dialogue and sent me the raw footage. I removed the background from her footage and composited her onto a different scene. I coached her through some early composition and lighting issues, which led to a reshoot. She also supplied her own B-roll, which I colour graded and re-edited, timing it to line up with specific words and moments in her dialogue. Standard audio cleanup and subtitles on top.

The owner talks through the festival herself on camera, composited into a new setting, backed by her own B-roll cut to match her words.