Comfy Couch Era - Underwear Product Ad

Comfy Couch Era is an underwear brand.

The goal was to showcase the product through a fast-paced, VFX-heavy paid ad, recreating a visual trend other brands had already done, built to be dynamic and eye-catching rather than a straightforward product shot.

Heavy VFX and rotoscoping work. The effect mimics a UI slider being dragged left and right, snapping the model into different poses with quick jump cuts, while a second model appears to fall into frame from the top. Extensive graphics and text animation throughout. A genuinely challenging piece to execute well.

Built around a distinctive, interactive-feeling visual gimmick rather than a straightforward product shoot, using VFX to keep the piece dynamic and attention-grabbing.