Cherry Bar - Nightclub Event Promo

Cherry Bar is a nightclub in Melbourne hosting weekly events.

The goal was to promote an event, run as a paid social ad.

Heavy motion graphics and text animation work, cutting quickly between flashing on-screen text and glitchy, pop-up-style animated elements, with only scattered hints of real footage woven through, mostly client-supplied stock footage of Melbourne clubs, not shot by me. Three different music tracks were supplied by the client, spanning R&B and Melbourne minimal/Melbourne-sound styles, used across different cuts or sections.

Built primarily as a graphic-driven piece rather than a footage-driven one, using fast, glitchy motion graphics to sell the energy of the event.