Charley Gray - Streetwear Brand Film

Charley Gray is a startup streetwear clothing brand.

The goal was to sell a specific t-shirt line, shown in three or four different styles and variations.

I shot and edited this myself. Filmed in a Melbourne warehouse with several male models wearing the brand's t-shirts, styled with gritty, cinematic, low-saturation visuals set to a hip-hop-style track, models posing and moving through the space, including on staircases, to sell a rough, authentic streetwear environment.

Built around raw, industrial visuals and a confident, stylised presentation rather than a straightforward product shoot.