AP Carpentry - Brand Video

AP Carpentry is a Melbourne carpentry business.

The goal was a straightforward promo showing off their work and service, as organic content for their own social channels.

AP Carpentry supplied all the footage and creative direction; I built the edit, a montage set to music with speed ramping and drone shots, along with sound design, music selection and audio cleanup.

The edit moves from drone shots of the property under construction into close, ramped shots of the crew at work, framing nail guns and hands assembling the build.